Improve the Point of Action

When building a website and going through the laying out phase it is important to identify the POA (point of action) which means what you are wanting the customer to do.

For example download demo, make a purchase, submit information and anything else that requires some form of action.

This is where it is a constant struggle to improve website conversions. There will always be more people that visit a website than those who take some form of action on a website. There will be more people who will add items to a shopping cart than those who make the checkout purchase.

To improve the conversions of a website means that the point of action must be improved. This may be a multiple of things like easier navigation, explanations during checkout process, simpler checkout process, or anything else that would make it easier for a customer to take action.

The biggest reason people do not buy things or stop taking action is confusion and fear. All shopping cart abandonment issues generally stem from these two issues. This is where the POA must be crystal clear.

There may be several Point of Action items listed on your website and they may differ in level of importance. Having the customer make a purchase on most sites is going to be the primary POA while signing up for a newsletter will be a secondary POA.

Clearly identifying what is your primary POA will determine where your energies go in helping a visitor choose the action you want them to take. The more a visitor takes action on your primary POA the higher the conversions you will receive.

The main POA for the Innovation Simple website is for individuals to get a quote and pricing on products and services. This is why we have made it simple for those who visit the website to take that point of action.

People must be told what you want them to do and what actions they should take. They do not come right out and say that they want to be told what to do, but when they visit your website they immediately look for what to do. The better that is laid out and the simpler it is for them to fulfill that action the higher your conversions will be.

from: http://jack-fx.com/blog/

Foods and Herbs That Help Cure Acne

Looking into more natural ways to help cure acne can sometimes be much better than taking medication due to the side-effects associated with prescription drugs. Foods and Herbs that help cure acne can be a very effective means of dealing with this condition. Because they are natural, they do take longer to work, but by being faithful and utilizing all your resources, you can cause your acne to clear up.

Foods and herbs that help cure acne include carrots, ginger, garlic, and papaya.

Carrots contain a lot of fiber, Vitamin A, as well as quite a few other vitamins and minerals. The fiber in carrots can help detoxify the body. The huge amounts of Vitamin A found in carrots are very helpful in curing acne. When you body gets enough Vitamin A, you will notice that your acne will begin to clear up.

Ginger and garlic the world's best natural antibiotics. They improve your body's immune system. Ginger and garlic also have wonderful anti-inflammatory properties that help with the swelling of acne and the redness that comes with it.

Papaya is a wonderful fruit to eat when you are trying to fight acne. It helps with digestion, allowing your body to remove those toxins that can wreak havoc in your system. Papaya also contains papain, which is an enzyme that is used to fight inflammation. By consuming more papaya, you cause your acne to resist swelling, and be rid of the redness that accompanies acne.

Herbal remedies for acne are very easy to do at home, and you don't have to worry about multiple visits to the dermatologist or pay the huge costs of visiting them as well. Also, some of the treatments that you go through when you visit a dermatologist can be quite painful. These herbal remedies can be taken as simple supplements that can be taken with a meal, or another option is buying a topical application that can be applied twice a day. When deciding to go with an herbal remedies that help cure acne, be sure to do your research to find out exactly how the herbs are going to effect your body, or may interact with other medication you may be taking. Herbal treatments can be harmful to people who are pregnant, have kidney conditions, and diabetes, so talking with your physician is always best. Another thing to consider when using an herbal supplement is the fact that some herbs work well in others, while you see no improvement. You will have to find the right herbs that work for you, and that can take time and effort. Some herbs that people have found to work well are, Milk Thistle, Red Clover, Licorice Root, and Echinacea.

Marketing with koozies

Summers have arrived and you need to have anything cold, but as all the cans or water bottles you took along have become warm by which you can not have your drink in this hot climate. So the great idea is to take koozies which are nothing but your can holder or your water bottle container or simplyjust a bottle container, and these are not just holders, koozies keeps your appetizers cold than your can hold! Now this is unbelievable, but koozies truly keep your drinks chilled and you can freshen up by having a chilled drink kept in these can containers as koozies are made from a number of materials like foam ;Neoprene or any wet suit material

Well to have a cool drink it is vital to understand how to utilize these easy and helpful koozies, some important points that might help you to proficiently use koozies are:

1. The main purpose of koozies it to keep your beverages cold, thus you need to use them on your tins or water bottles by which you can keep your drinks chilled for a longer time even in a hot climate.

2. Koozies should be utilized to hold tins or beverage containers that is already cooled or chilled before, in your fridge or chiller. Just clean the cans and put in Koozies.

3. Koozies avoid condensation of cool cans or water containers, this helps you to keep your hands dry and there is no drenching of water on your dress.

4. Koozies are rather durable, but still you need to cautiously pull down the koozies on your drink holders or tins as you might probably tear them if handled without care.

5. Koozies should be positioned properly, the bottom of your tin should be on the bottom of your koozie and the opening of your drink container should not obstruct you to drink your cold drink.

read more, go http://jack-fx.com/blog/post/marketing-with-koozies.htm

Do you know the Email Marketing Software Subject Lines

It may surprise you to know, but a catchy email marketing software campaign subject line is not always the most effective technique to getting your email marketing campaign opened by your subscribers. The most effective email marketing campaign subject lines are straight forward and to the point, and directly pertinent to the information contained within your email. As a business owner or operator, learning the best practices to getting your subscribers to open their emails is crucial. The more people that open your emails, the more customers you will gain, and the more sales you will make based on the contents of your message.
It is important to know what your message is to your customers, and how you want to develop the relationship with them through email marketing software. Although this sounds like obvious advice, statistics indicate that many email marketing campaigns are not successful because the content is not in line with what the customer was expecting when he or she signed up. For instance, a subscriber might have signed on to receive updates on new products, but is now receiving promotional emails for items in stock.
The email subject line should reflect the kind of email subscribers have asked for. If they have signed up for a newsletter, then the most effective subject lines are those that include your company name and the topic of the newsletter. If the subscriber signed on to receive promotions, then the email subject line should indicate what the promotion is. Notice that these are very straight forward: nothing cute, nothing fancy. In an email environment plagued by spam, people are skeptical of the cutesy attempts at getting people to open their emails. People trust email subject lines that deliver the straight goods. Statistics show that email marketing software subject lines that directly explain the contents of the email receive an open-rate of anywhere between 60-85%, whereas the witty, and pun-filled subject lines tend to have a subscriber open-rate of 6-14%.
Here are some other things to keep in mind when constructing your email subject line. Keep your subject line under 55 characters. Longer subject lines lose your subscriber quickly and often don't fully appear when sent. Do not use too much capital lettering or symbols like exclamation points or dollar signs in your email marketing software subject line. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers' inbox, but rather into their spam or junk mail box.
… … For full content, go http://jack-fx.com/tech-article/109.htm

New Base Class Library in .NET Framwork 3.5

System.TimeZoneInfo
System.DateTimeOffset
System.Collections.Generic.HashSet
System.IO.Pipes (Named Pipes)
New Suite-B encryption algorithms
EventSchemaTraceListener
Support for new Vista event log (ETW)
System.Threading.ReaderWriterLockSlim

Just hope there will be new lib in 4.0 :)

from http://jack-fx.com/tech-article/108.htm

Do you know that Work Stress Equals Fewer Workouts

Demanding bosses and looming deadlines make it difficult for employees to stick to their exercise regimens, according to the results of a new study.

Researchers at Middlesex University in the U.K. surveyed more than 200 employees of a computer company about their exercise intentions and then again a week later to see how well they followed through on those intentions.

Fifty-four employees were classified as having a high-stress job, which was defined as having high demands and little control over their work.

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For full artile, go http://health-vip.cn/archives/articals/114.htm

Remove Acne Blackheads Fast

A blackhead is when the pores that are close to the surface clog up with bacteria, dirt, and dead skin cells. If the pore is open, and the dirt and oil is exposed to the air, it reacts to the oxygen turning the inflammation into a dark-colored blackhead. It is the dirt, bacteria and skin cells that keep the oil from flowing to the surface of the skin causing this condition.

There are many ways to remove blackheads fast, both with home remedies, and commercial techniques.

One home remedy used for removing blackheads fast involves the cylinder of an ink pen. Dismantle your ink pen by removing the ink cartridge. Take the cylinder, which is a good circumference for most black heads. Put the cylinder over the blackhead and gently apply pressure, turning the cylinder around. While this works, it unsanitary, so you will need to make sure that you clean the area well afterward.

See full article, go http://health-vip.cn/archives/articals/113.htm

C#, Remember to Provide ToString() Method

System.Object.ToString() is one of the most used methods in the .NET environment. You should write a reasonable version for all the clients of your class. Otherwise, you force every user of your class to use the properties in your class and create a reasonable human-readable representation. This string representation of your type can be used to easily display information about an object to users: in Windows Forms, web forms, or console output. The string representation can also be useful for debugging. Every type that you create should provide a reasonable override of this method. When you create more complicated types, you should implement the more sophisticated IFormattable.ToString(). Face it: If you don't override this routine, or if you write a poor one, your clients are forced to fix it for you.

for full article, go http://jack-fx.com/tech-article/106.htm

5 Tips to Get You Started on Exercise

Hopefully, you are now convinced that in order to successfully manage your weight you must include exercise in your daily routine. Here are some tips to get you started:
1. Check with your doctor first. Since you are carrying around some extra "baggage," it is wise to get your doctor's "OK" before embarking on an exercise program.
2. Choose activities that you think you'll enjoy. Most people will stick to their exercise program if they are having fun, even though they are working hard.
3. Set aside a regular exercise time. Whether this means joining an exercise class or getting up a little earlier every day, make time for this addition to your routine and don't let anything get in your way. Planning ahead will help you get around interruptions in your workout schedule, such as bad weather and vacations.
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Read full article, go http://health-vip.cn/archives/articals/112.htm

Tips : How To Built a Cheap but High Quality Website

Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here's a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it's a "no-brainer" choice.

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Go http://jack-fx.com/tech-article/105.htm to view the full article